MY BACKGROUND
With nearly 20 years hands-on experience in high growth businesses I have an in-depth knowledge of what works and what doesn't, across all facets of a digitally enabled multi-channel business. Being a key player in the growth of those businesses, and the leader of the Marketing & Customer Experience teams, I now want to use this proven experience and knowledge to help other businesses succeed and grow.
Key Achievements:
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Building the Digital Strategy for Toolstation to turn a flatlining transactional website into an all channel digital platform delivering significant growth for the business via all channels.
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Via my understanding of how much digital/smartphone was driving store visits via ROPO (Research Online Purchase Offline) and working closely with Google to prove the commercials I secured investment and development throughout the Customer Path to Conversion - Search behaviour, website interactions, post purchase behaviour etc to drive substantial growth in traffic, sale and ROAS via this performance channel.
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Developing the "M-architecture" (tech stack) from the ground up identifying and integrating all the key platforms to enable the current digital capabilities at Toolstation.
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Building from scratch the CRM & Loyalty programmes to drive customer retention and spend for 2 high gowth businesses.
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How we can help you
Packages to suit every need
Services
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Strategy appraisal and development
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All levels of planning and modelling
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Marketing campaign delivery support
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Org design, mentoring & coaching support for your Digital and Marketing departments
Packages for Clients
Ready Made Packages that can be tailored to the customer needs if required:
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Digital Marketing Tune up
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Website MOT
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Growing your Digital Brand Voice
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Turbo charge for Growth
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Other ways I could help your business:
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Board advisory roles
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Non Exec Director
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Part Time Marketing Directorship
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Mentoring and Coaching role
Areas of expertise
Digital
Customer
Brand
Marketing
Team Management
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Digital Transformation
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Digital M-architecture
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Digital Marketing
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Web Trading and Ecommerce
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Website Optimisation (CRO)
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Customer Strategy
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Customer Analytics & Insights
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Customer Care
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Customer Operations
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Customer Journey
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Brand Strategy & Development
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Brand Toolkits
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Brand Execution
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Digital
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Brand
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CRM, DM and Catalogue
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Retail and Local
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PR & Sponsorship
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Charity
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Org Design
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Managing the Bottom line
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Team Development
Our Mission - to help your business grow into the digital landscape, and instill a strategic capability to continually adapt to changing customer behaviour.