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With nearly 20 years hands-on experience in high growth businesses I have an in-depth knowledge of what works and what doesn't, across all facets of a digitally enabled multi-channel business. Being a key player in the growth of those businesses, and the leader of the Marketing & Customer Experience teams, I now want to use this proven experience and knowledge to help other businesses succeed and grow.

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Key Achievements:
  • Building the Digital Strategy for Toolstation to turn a flatlining transactional website into an all channel digital platform delivering significant growth for the business via all channels.
  • Via my understanding of how much digital/smartphone was driving store visits via ROPO (Research Online Purchase Offline) and working closely with Google to prove the commercials I secured investment and development throughout the Customer Path to Conversion - Search behaviour, website interactions, post purchase behaviour etc to drive substantial growth in traffic, sale and ROAS via this performance channel.
  • Developing the "M-architecture" (tech stack) from the ground up identifying and integrating all the key platforms to enable the current digital capabilities at Toolstation.
  • Building from scratch the CRM & Loyalty programmes to drive customer retention and spend for 2 high gowth businesses.

How we can help you

Packages to suit every need

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  • Strategy appraisal and development

  • All levels of planning and modelling

  • Marketing campaign delivery support

  • Org design, mentoring & coaching support for your Digital and Marketing departments

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Packages for Clients

Ready Made Packages that can be tailored to the customer needs if required:

  1. Digital Marketing Tune up

  2. Website MOT

  3. Growing your Digital Brand Voice

  4. Turbo charge for Growth

Other ways I could help your business:

  • Board advisory roles

  • Non Exec Director

  • Part Time Marketing Directorship

  • Mentoring and Coaching role

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Thanks for submitting!

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Areas of expertise





Team Management

  • Digital Transformation

  • Digital M-architecture

  • Digital Marketing

  • Web Trading and Ecommerce

  • Website Optimisation (CRO)

  • Customer Strategy

  • Customer Analytics & Insights

  • Customer Care

  • Customer Operations

  • Customer Journey

  • Brand Strategy & Development

  • Brand Toolkits

  • Brand Execution

  • Digital

  • Brand

  • CRM, DM and Catalogue

  • Retail and Local

  • PR & Sponsorship

  • Charity

  • Org Design

  • Managing the Bottom line

  • Team Development


Our Mission - to help your business grow into the digital landscape, and instill a strategic capability to continually adapt to changing customer behaviour.

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